“…Ms. Wilson, who studied vocal performance at New York University, went to work for Morgan Stanley after college and shuffled back and forth between the office and auditions, rehearsals and performances.
“I never got in trouble at work, but it was literally unsustainable,” Ms. Wilson said. “I just wanted to make a company that was for the arts, by the arts, with the arts, with the artist as the help. So I made a list of everything I wanted in a perfect job.”
After hearing colleagues at Morgan Stanley lament the dearth of good sitters, Ms. Wilson approached her boss, who helped her launch Sitters Studio.
…Television and surfing the Internet are strongly discouraged and, for the most part, prohibited. Both Ms. Darin and Ms. Wilson make sure their sitters know how best to play to their own artistic strengths, but are also prepared with back-up plans.
…They employ more performing artists than visual artists, which reflects the demographic in New York and also the owners’ interests. Ms. Wilson explained that the makeup is reversed in her hometown of Chicago, where she operates a second Sitters Studio, managing 30 to 40 artisitters remotely.
Part of that is recognizing that the artisitters need support in their efforts to become professional artists. Ms. Wilson’s Sitters Studio has three studios in its new office on West 30th Street, and some of the sitters use them to run their own theater companies, or just to warm up before auditions.
Ms. Wilson joked that artistic baby-sitting is a natural fit for New York City, where young artists looking for work can hook up with a clientele base in search of credentialed, creative sitters.
By LAURA HEDLI
Wall Street Journal
December 29, 2011